Publisher Rates

The average CPM for 15th January 2021.

2021-01-14

Unique = average amount paid for 1000 visitors in the 24-hour period.

Raw = average amount paid on the 1st advert view for 1000 link views in the 24-hour period.

 

Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $132.50 $8.76 $4.92 $6.45 $3.96
Canada $42.50 $4.11 $2.31 $3.34 $2.07
United Kingdom $74.82 $7.03 $4.44 $3.78 $2.64
Australia $16.98 $2.63 $1.88 $1.80 $1.37
 
South Africa $8.90 $3.72 $2.11 $6.33 $3.45
Finland $5.66 $5.50 $2.75 $6.30 $2.76
France $74.67 $4.82 $3.38 $1.11 $0.71
Cameroon $2.13 $2.73 $1.26 $4.55 $2.05
Kazakhstan $3.92 $0.93 $0.56 $4.42 $2.46
Malawi $2.70 $3.67 $1.25 $4.29 $1.32
Norway $5.01 $4.25 $2.37 $3.84 $2.35
Germany $79.90 $4.22 $2.56 $2.72 $1.76
Nigeria $26.20 $2.50 $1.07 $3.97 $1.52
Czech Republic $6.66 $1.62 $0.87 $3.13 $1.94
Cote D'ivoire $2.13 $3.13 $1.26 $1.88 $1.27
Belgium $10.85 $2.98 $2.12 $2.37 $1.74
Estonia $4.99 $2.92 $2.16 $2.48 $1.91
Angola $2.22 $0.91 $0.73 $2.88 $1.59
United Arab Emirates $10.19 $2.86 $1.91 $2.70 $1.95
New Zealand $3.02 $2.82 $1.71 $2.12 $1.35
Zambia $2.36 $0.72 $0.66 $2.64 $1.38
Korea, Republic Of $90.00 $2.58 $3.69 $1.00 $0.68
Sweden $25.92 $2.41 $2.04 $1.62 $0.94
Ukraine $4.27 $0.81 $0.61 $2.40 $1.54
Latvia $1.90 $2.39 $1.55 $2.11 $1.36
Singapore $21.56 $0.92 $0.80 $2.27 $1.83
Burkina Faso $1.64 $1.74 $0.92 $2.24 $1.21
Italy $28.14 $2.22 $1.71 $1.25 $1.01
Netherlands $3.36 $2.16 $1.24 $1.70 $1.06
Malaysia $25.48 $1.96 $1.13 $2.16 $1.39
Senegal $1.61 $1.23 $0.75 $2.15 $1.44
Brazil $12.15 $2.14 $1.16 $1.34 $0.84
Virgin Islands, U.S. $2.37 $2.02 $1.43 $2.13 $0.97
Lithuania $2.40 $1.09 $0.75 $2.12 $1.62
Ghana $3.75 $0.98 $0.72 $2.12 $1.38
Philippines $37.40 $2.06 $1.03 $1.35 $0.98
Samoa - - - $2.05 $0.22
Qatar $1.60 $1.96 $1.19 $2.01 $1.28
Mexico $25.84 $1.91 $1.05 $1.94 $1.03
Romania $23.31 $1.94 $1.23 $1.59 $1.18
Saudi Arabia $28.13 $1.91 $1.18 $1.43 $1.01
Portugal $5.42 $1.80 $1.16 $1.87 $1.25
Thailand $21.98 $0.96 $0.64 $1.78 $1.07
Spain $36.10 $1.72 $1.10 $1.27 $0.89
Poland $2.76 $1.67 $1.13 $1.29 $0.92
Luxembourg $1.80 $1.52 $0.89 $1.67 $1.01
Denmark $6.75 $1.67 $1.19 $1.23 $0.69
India $12.66 $1.64 $0.95 $0.85 $0.63
Hungary $22.86 $1.28 $0.84 $1.61 $1.15
Iceland $1.80 $1.60 $1.29 $1.19 $1.06
Colombia $5.74 $1.41 $0.80 $1.57 $0.93
Japan $13.04 $1.55 $1.33 $0.87 $0.68
Cyprus $1.26 $1.39 $1.21 $1.54 $1.07
Kuwait $2.21 $1.06 $0.68 $1.53 $0.90
Belarus $3.28 $0.65 $0.53 $1.52 $1.22
Switzerland $9.10 $1.51 $0.97 $1.23 $0.87
Bulgaria $1.17 $0.95 $0.61 $1.50 $0.92
Benin $1.30 $0.72 $0.64 $1.49 $0.78
Kenya $1.99 $0.91 $0.55 $1.49 $0.82
Austria $3.23 $1.47 $0.88 $1.07 $0.71
Chile $23.08 $1.45 $0.76 $1.07 $0.72
Peru $22.88 $1.28 $0.89 $1.43 $1.04
Bahamas $2.90 $1.37 $1.41 $0.47 $0.31
Mauritius $1.16 $1.37 $0.91 $1.02 $0.79
Moldova $2.54 $1.13 $0.90 $1.37 $0.96
Monaco $3.48 $1.34 $0.89 - -
Faroe Islands $0.90 $1.29 $0.90 - -
Costa Rica $2.31 $1.28 $0.89 $0.61 $0.34
Martinique $2.70 $1.27 $0.79 $0.45 $0.34
French Guiana $0.90 $1.27 $0.58 $0.51 $0.34
Ireland $5.20 $1.26 $0.93 $1.00 $0.75
Mali $1.90 $1.17 $0.79 $1.25 $0.75
Israel $9.75 $0.86 $0.69 $1.24 $0.93
Guinea $1.26 $1.20 $0.83 $0.71 $0.63
Iraq $22.25 $1.17 $1.06 $1.20 $0.76
Slovenia $1.00 $1.16 $0.79 $0.98 $0.75
Puerto Rico $4.08 $1.16 $1.37 $0.69 $0.48
Indonesia $12.66 $1.07 $0.68 $1.12 $0.61
Vietnam $21.68 $0.95 $0.62 $1.11 $0.70
Malta $1.80 $0.74 $0.72 $1.08 $0.94
Greece $1.80 $0.90 $0.75 $1.07 $0.77
Mozambique $3.79 $0.70 $0.53 $1.07 $0.66
Slovakia $3.67 $0.87 $0.63 $1.06 $0.70
Macao $0.90 $1.06 $0.73 $1.01 $0.79
French Polynesia $0.90 $1.05 $0.77 $0.25 $0.18
Sierra Leone $8.72 $1.04 $1.34 $0.84 $0.48
Congo $1.15 $1.04 $0.89 $0.69 $0.50
Andorra $0.91 $1.03 $0.75 $0.59 $0.39
Albania $1.00 $1.01 $0.66 $0.91 $0.60
Aland Islands $0.75 $1.00 $0.53 - -
Bahrain $1.00 $1.00 $0.68 $0.90 $0.61
Mayotte $0.81 $0.48 $0.06 $1.00 $0.79
China $3.30 $1.00 $0.85 $0.81 $0.68
Russian Federation $24.36 $0.98 $0.67 $0.86 $0.61
Croatia $1.76 $0.87 $0.60 $0.97 $0.57
Congo, The Democratic Republic Of The $3.37 $0.75 $0.52 $0.95 $0.80
Taiwan $18.00 $0.94 $1.35 $0.48 $0.39
Réunion $1.04 $0.94 $0.69 $0.47 $0.35
Guadeloupe $0.90 $0.93 $0.65 $0.36 $0.31
Maldives $1.00 $0.82 $0.59 $0.93 $0.54
Tanzania, United Republic Of $3.42 $0.78 $0.66 $0.92 $0.66
Serbia $1.00 $0.78 $0.72 $0.88 $0.63
Pakistan $1.53 $0.87 $0.70 $0.76 $0.63
El Salvador $2.93 $0.86 $0.68 $0.48 $0.27
Sudan $1.40 $0.86 $0.95 $0.32 $0.24
Sri Lanka $1.28 $0.85 $0.82 $0.64 $0.46
Brunei Darussalam $0.90 $0.69 $0.62 $0.85 $0.47
Cambodia $0.96 $0.84 $0.49 $0.64 $0.37
Paraguay $1.53 $0.82 $0.67 $0.68 $0.45
Panama $2.63 $0.81 $0.65 $0.53 $0.30
Namibia $1.08 $0.81 $0.53 $0.65 $0.36
Honduras $1.25 $0.80 $0.67 $0.64 $0.35
Nicaragua $2.22 $0.80 $0.67 $0.63 $0.34
Seychelles $0.59 $0.80 $0.36 $0.51 $0.36
Botswana $0.90 $0.62 $0.59 $0.80 $0.37
Libya $1.16 $0.79 $0.68 $0.46 $0.36
Macedonia, The Former Yugoslav Republic Of $1.00 $0.79 $0.56 $0.69 $0.48
Timor-Leste $0.90 $0.55 $0.47 $0.79 $0.39
Hong Kong $4.21 $0.79 $0.62 $0.36 $0.27
Uruguay $2.44 $0.78 $0.64 $0.62 $0.44
Jamaica $2.38 $0.77 $0.66 $0.43 $0.32
Jordan $2.94 $0.47 $0.60 $0.76 $0.62
Turkey $4.96 $0.75 $0.77 $0.60 $0.48
New Caledonia $0.90 $0.75 $0.72 $0.74 $0.52
Somalia $1.51 $0.74 $0.81 $0.46 $0.32
Guernsey $0.78 $0.74 $0.74 - -
Ecuador $6.33 $0.58 $0.59 $0.74 $0.55
Uzbekistan $1.79 $0.50 $0.59 $0.74 $0.59
Equatorial Guinea $0.90 $0.74 $0.63 $0.43 $0.33
Lesotho $0.90 $0.74 $0.61 $0.62 $0.39
Bangladesh $20.66 $0.60 $0.67 $0.74 $0.53
Jersey $0.90 $0.73 $0.65 $0.66 $0.57
Bermuda $0.90 $0.73 $0.90 $0.33 $0.26
Dominican Republic $22.77 $0.71 $0.65 $0.52 $0.33
Liechtenstein $0.64 $0.62 $0.49 $0.71 $0.38
Tajikistan $0.90 $0.50 $0.67 $0.69 $0.47
Bhutan $1.00 $0.41 $0.55 $0.68 $0.37
Belize $1.02 $0.68 $0.62 $0.55 $0.32
Bolivia $20.70 $0.68 $0.64 $0.63 $0.38
Oman $1.08 $0.67 $0.67 $0.68 $0.44
Saint Barthélemy $0.50 $0.67 $0.50 $0.50 $0.50
Guyana $0.90 $0.67 $0.64 $0.41 $0.29
Argentina $22.64 $0.67 $0.61 $0.55 $0.41
Togo $1.00 $0.67 $0.64 $0.34 $0.29
Cape Verde $1.00 $0.66 $0.60 $0.52 $0.33
Suriname $1.00 $0.66 $0.68 $0.51 $0.29
Greenland $0.90 $0.66 $0.75 - -
Palestine, State of $3.41 $0.65 $0.74 $0.46 $0.33
Gabon $1.00 $0.65 $0.56 $0.28 $0.21
Guatemala $2.21 $0.65 $0.63 $0.46 $0.26
Nauru - - - $0.65 $0.24
Swaziland $0.90 $0.52 $0.60 $0.64 $0.33
Saint Vincent And The Grenadines $0.90 $0.64 $0.52 $0.35 $0.32
Mauritania $1.00 $0.63 $0.67 $0.21 $0.16
Haiti $1.00 $0.63 $0.65 $0.37 $0.32
Azerbaijan $1.00 $0.59 $0.63 $0.63 $0.56
Saint Kitts And Nevis $0.57 $0.63 $0.40 $0.29 $0.38
Papua New Guinea $0.90 $0.48 $0.55 $0.62 $0.36
Egypt $6.17 $0.62 $0.69 $0.37 $0.25
Montenegro $0.90 $0.61 $0.51 $0.56 $0.32
Northern Mariana Islands $0.90 $0.61 $0.57 $0.57 $0.24
American Samoa - - - $0.61 $0.43
Armenia $0.90 $0.61 $0.60 $0.32 $0.22
Grenada $1.33 $0.61 $0.60 - -
Bosnia And Herzegovina $1.00 $0.53 $0.49 $0.60 $0.39
Afghanistan $2.96 $0.43 $0.59 $0.60 $0.44
Morocco $3.53 $0.57 $0.60 $0.60 $0.45
Zimbabwe $1.07 $0.42 $0.56 $0.60 $0.41
Syrian Arab Republic $1.00 $0.59 $0.66 $0.27 $0.21
Gambia $0.61 $0.58 $0.58 $0.54 $0.26
Algeria $1.02 $0.58 $0.61 $0.47 $0.35
Virgin Islands, British $0.90 $0.57 $0.72 $0.23 $0.17
Lao People's Democratic Republic $1.28 $0.56 $0.74 $0.34 $0.26
Iran, Islamic Republic Of $1.00 $0.56 $0.61 $0.29 $0.27
San Marino $0.70 $0.55 $0.42 $0.52 $0.30
Greece (VAT) $0.90 $0.54 $0.50 $0.30 $0.27
Djibouti $0.57 $0.54 $0.50 $0.21 $0.18
Liberia $2.46 $0.38 $1.37 $0.54 $0.44
Ethiopia $1.00 $0.54 $0.65 $0.47 $0.38
Rwanda $1.00 $0.54 $0.62 $0.36 $0.34
Barbados $1.00 $0.53 $0.62 $0.35 $0.32
Gibraltar $0.90 $0.40 $0.55 $0.52 $0.46
Isle Of Man $0.90 $0.52 $0.63 $0.27 $0.27
Madagascar $0.90 $0.52 $0.58 $0.47 $0.33
Burundi $1.00 $0.51 $0.49 $0.44 $0.36
Mongolia $1.00 $0.51 $0.47 $0.26 $0.23
Comoros - - - $0.50 $0.79
Uganda - - - $0.50 $0.50
Tunisia $1.26 $0.50 $0.59 $0.43 $0.28
Marshall Islands - - - $0.50 $0.50
Myanmar $3.34 $0.50 $0.66 $0.35 $0.26
Turks And Caicos Islands $0.59 $0.49 $0.35 $0.42 $0.32
Saint Martin $0.73 $0.48 $0.48 $0.23 $0.23
Niger $0.90 $0.47 $0.54 $0.29 $0.24
Saint Lucia $1.00 $0.46 $0.40 $0.47 $0.39
Nepal $20.60 $0.47 $0.62 $0.42 $0.30
Lebanon $1.81 $0.47 $0.63 $0.32 $0.25
Trinidad And Tobago $1.00 $0.46 $0.53 $0.45 $0.35
Yemen $2.90 $0.45 $0.56 $0.28 $0.24
Sao Tome And Principe $0.64 $0.45 $0.55 $0.31 $0.16
Tonga $0.62 $0.41 $0.31 $0.45 $0.27
Antigua And Barbuda $0.90 $0.45 $0.72 - -
Cuba $1.00 $0.44 $0.59 $0.43 $0.33
Dominica $0.57 $0.43 $0.38 $0.44 $0.06
Venezuela $1.62 $0.43 $0.57 $0.31 $0.21
Guam $0.59 $0.42 $0.51 $0.30 $0.17
Georgia $1.00 $0.42 $0.59 $0.36 $0.29
Kyrgyzstan $3.68 $0.42 $0.56 $0.39 $0.35
Fiji $0.90 $0.38 $0.61 $0.42 $0.28
Vanuatu - - - $0.42 $0.29
Eritrea $0.59 $0.41 $0.56 $0.21 $0.10
Holy See (Vatican City State) $0.40 $0.40 $0.40 - -
Solomon Islands $0.61 $0.37 $0.45 $0.36 $0.33
Cayman Islands $0.31 $0.36 $0.28 $0.34 $0.20
Aruba $0.71 $0.30 $0.55 $0.28 $0.15
Anguilla $0.16 $0.29 $0.09 - -
Chad - - - $0.28 $0.24
Micronesia, Federated States Of $0.25 $0.25 $0.19 - -
Palau - - - $0.21 $0.11
Guinea-Bissau $0.59 $0.20 $0.28 - -
 
All other countries - $0.25 - $2.00 $0.06 - $0.22
Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $1.01 $1.46 $0.96 $1.38 $0.87
Canada $0.30 $0.66 $0.30 $0.30 $0.30
United Kingdom $0.75 $1.14 $0.65 $0.73 $0.58
Australia $0.56 $0.78 $0.50 $0.45 $0.36
 
South Africa $0.20 $0.20 $0.20 $0.20 $0.20
Finland $0.63 $0.90 $0.45 $0.63 $0.63
France $0.30 $0.58 $0.30 $0.70 $0.30
Cameroon $0.10 $0.10 $0.10 $0.03 $0.03
Kazakhstan $0.13 $0.28 $0.11 $0.03 $0.03
Malawi $0.10 $0.03 $0.03 $0.10 $0.10
Norway $0.26 $0.22 $0.22 $0.03 $0.03
Germany $0.41 $0.72 $0.34 $0.39 $0.34
Nigeria $0.51 $0.88 $0.38 $0.68 $0.39
Czech Republic $0.41 $0.30 $0.24 $0.03 $0.03
Cote D'ivoire $0.03 $0.03 $0.03 $0.03 $0.03
Belgium $0.30 $0.30 $0.30 $0.03 $0.03
Estonia $0.51 $0.51 $0.41 $0.03 $0.03
Angola $0.12 $0.11 $0.11 $0.03 $0.03
United Arab Emirates $0.30 $0.75 $0.30 $0.69 $0.30
New Zealand $0.46 $0.46 $0.46 $0.03 $0.03
Zambia $0.10 $0.10 $0.10 $0.03 $0.03
Korea, Republic Of $0.30 $0.52 $0.30 $0.47 $0.30
Sweden $0.20 $0.30 $0.20 $0.03 $0.03
Ukraine $0.12 $0.17 $0.11 $0.03 $0.03
Latvia $0.20 $0.40 $0.20 $0.03 $0.03
Singapore $0.30 $0.40 $0.30 $0.30 $0.30
Burkina Faso $0.03 $0.03 $0.03 $0.03 $0.03
Italy $0.20 $0.26 $0.20 $0.24 $0.20
Netherlands $0.36 $0.66 $0.33 $0.30 $0.30
Malaysia $0.13 $0.15 $0.11 $0.23 $0.12
Senegal $0.12 $0.32 $0.11 $0.10 $0.10
Brazil $0.51 $0.15 $0.11 $0.13 $0.10
Virgin Islands, U.S. $0.10 $0.10 $0.10 $0.03 $0.03
Lithuania $0.13 $0.16 $0.11 $0.03 $0.03
Ghana $0.41 $0.41 $0.41 $0.12 $0.12
Philippines $0.41 $0.42 $0.32 $0.14 $0.10
Samoa $0.03 $0.03 $0.03 $0.03 $0.03
Qatar $0.41 $0.41 $0.41 $0.03 $0.03
Mexico $0.16 $0.15 $0.12 $0.14 $0.10
Romania $0.20 $0.22 $0.19 $0.20 $0.20
Saudi Arabia $0.41 $0.46 $0.29 $0.32 $0.20
Portugal $0.12 $0.17 $0.11 $0.14 $0.10
Thailand $0.41 $0.38 $0.27 $0.10 $0.10
Spain $0.20 $0.26 $0.17 $0.12 $0.10
Poland $0.40 $0.34 $0.22 $0.03 $0.03
Luxembourg $0.03 $0.03 $0.03 $0.03 $0.03
Denmark $0.34 $0.49 $0.27 $0.03 $0.03
India $0.12 $0.17 $0.11 $0.12 $0.10
Hungary $0.20 $0.20 $0.20 $0.20 $0.20
Iceland $0.03 $0.03 $0.03 $0.03 $0.03
Colombia $0.14 $0.15 $0.12 $0.14 $0.10
Japan $0.41 $0.39 $0.33 $0.24 $0.15
Cyprus $0.03 $0.03 $0.03 $0.03 $0.03
Kuwait $0.19 $0.20 $0.15 $0.26 $0.11
Belarus $0.12 $0.12 $0.12 $0.03 $0.03
Switzerland $0.41 $0.48 $0.34 $0.20 $0.20
Bulgaria $0.20 $0.24 $0.18 $0.25 $0.17
Benin $0.10 $0.03 $0.03 $0.20 $0.10
Kenya $0.10 $0.03 $0.03 $0.10 $0.10
Austria $0.25 $0.45 $0.24 $0.03 $0.03
Chile $0.12 $0.15 $0.11 $0.13 $0.10
Peru $0.12 $0.15 $0.11 $0.13 $0.10
Bahamas $0.03 $0.03 $0.03 $0.03 $0.03
Mauritius $0.03 $0.03 $0.03 $0.03 $0.03
Moldova $0.12 $0.12 $0.11 $0.10 $0.10
Monaco $0.03 $0.03 $0.03 $0.03 $0.03
Faroe Islands $0.03 $0.03 $0.03 $0.03 $0.03
Costa Rica $0.13 $0.14 $0.11 $0.10 $0.10
Martinique $0.03 $0.03 $0.03 $0.03 $0.03
French Guiana $0.03 $0.03 $0.03 $0.03 $0.03
Ireland $0.61 $0.61 $0.61 $0.03 $0.03
Mali $0.10 $0.03 $0.03 $0.10 $0.10
Israel $0.25 $0.35 $0.18 $0.03 $0.03
Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Iraq $0.12 $0.20 $0.12 $0.11 $0.10
Slovenia $0.10 $0.10 $0.10 $0.03 $0.03
Puerto Rico $0.10 $0.03 $0.03 $0.10 $0.10
Indonesia $0.12 $0.22 $0.11 $0.27 $0.09
Vietnam $0.14 $0.17 $0.11 $0.11 $0.10
Malta $0.03 $0.03 $0.03 $0.03 $0.03
Greece $0.15 $0.18 $0.14 $0.15 $0.15
Mozambique $0.10 $0.03 $0.03 $0.10 $0.10
Slovakia $0.03 $0.03 $0.03 $0.03 $0.03
Macao $0.03 $0.03 $0.03 $0.03 $0.03
French Polynesia $0.03 $0.03 $0.03 $0.03 $0.03
Sierra Leone $0.03 $0.03 $0.03 $0.03 $0.03
Congo $0.10 $0.03 $0.03 $0.10 $0.10
Andorra $0.03 $0.03 $0.03 $0.03 $0.03
Albania $0.10 $0.03 $0.03 $0.20 $0.10
Aland Islands $0.12 $0.12 $0.12 $0.03 $0.03
Bahrain $0.10 $0.03 $0.03 $0.10 $0.10
Mayotte $0.03 $0.03 $0.03 $0.03 $0.03
China $0.12 $0.15 $0.11 $0.12 $0.10
Russian Federation $0.21 $0.14 $0.13 $0.13 $0.12
Croatia $0.03 $0.03 $0.03 $0.03 $0.03
Congo, The Democratic Republic Of The $0.12 $0.12 $0.12 $0.03 $0.03
Taiwan $0.12 $0.17 $0.11 $0.16 $0.10
Réunion $0.03 $0.03 $0.03 $0.03 $0.03
Guadeloupe $0.03 $0.03 $0.03 $0.03 $0.03
Maldives $0.03 $0.03 $0.03 $0.03 $0.03
Tanzania, United Republic Of $0.10 $0.10 $0.10 $0.03 $0.03
Serbia $0.30 $0.30 $0.30 $0.03 $0.03
Pakistan $0.12 $0.17 $0.11 $0.11 $0.10
El Salvador $0.12 $0.11 $0.11 $0.10 $0.10
Sudan $0.12 $0.22 $0.11 $0.10 $0.10
Sri Lanka $0.13 $0.18 $0.12 $0.14 $0.10
Brunei Darussalam $0.12 $0.17 $0.11 $0.10 $0.10
Cambodia $0.03 $0.03 $0.03 $0.03 $0.03
Paraguay $0.12 $0.11 $0.11 $0.10 $0.10
Panama $0.12 $0.11 $0.11 $0.11 $0.10
Namibia $0.12 $0.12 $0.12 $0.03 $0.03
Honduras $0.13 $0.12 $0.12 $0.11 $0.10
Nicaragua $0.12 $0.12 $0.12 $0.13 $0.10
Seychelles $0.03 $0.03 $0.03 $0.03 $0.03
Botswana $0.03 $0.03 $0.03 $0.03 $0.03
Libya $0.10 $0.20 $0.10 $0.10 $0.10
Macedonia, The Former Yugoslav Republic Of $0.10 $0.10 $0.10 $0.03 $0.03
Timor-Leste $0.03 $0.03 $0.03 $0.03 $0.03
Hong Kong $0.20 $0.42 $0.17 $0.25 $0.18
Uruguay $0.12 $0.13 $0.11 $0.10 $0.10
Jamaica $0.12 $0.12 $0.12 $0.03 $0.03
Jordan $0.14 $0.03 $0.03 $0.16 $0.13
Turkey $0.13 $0.15 $0.11 $0.13 $0.10
New Caledonia $0.12 $0.12 $0.12 $0.03 $0.03
Somalia $0.03 $0.03 $0.03 $0.03 $0.03
Guernsey $0.03 $0.03 $0.03 $0.03 $0.03
Ecuador $0.12 $0.14 $0.11 $0.11 $0.10
Uzbekistan $0.03 $0.03 $0.03 $0.03 $0.03
Equatorial Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Lesotho $0.03 $0.03 $0.03 $0.03 $0.03
Bangladesh $0.12 $0.11 $0.11 $0.13 $0.10
Jersey $0.03 $0.03 $0.03 $0.03 $0.03
Bermuda $0.03 $0.03 $0.03 $0.03 $0.03
Dominican Republic $0.13 $0.13 $0.12 $0.16 $0.11
Liechtenstein $0.03 $0.03 $0.03 $0.03 $0.03
Tajikistan $0.03 $0.03 $0.03 $0.03 $0.03
Bhutan $0.03 $0.03 $0.03 $0.03 $0.03
Belize $0.10 $0.03 $0.03 $0.10 $0.10
Bolivia $0.41 $0.34 $0.25 $0.10 $0.10
Oman $0.10 $0.03 $0.03 $0.13 $0.10
Saint Barthélemy $0.03 $0.03 $0.03 $0.03 $0.03
Guyana $0.03 $0.03 $0.03 $0.03 $0.03
Argentina $0.13 $0.18 $0.12 $0.14 $0.10
Togo $0.12 $0.12 $0.12 $0.10 $0.10
Cape Verde $0.03 $0.03 $0.03 $0.03 $0.03
Suriname $0.12 $0.12 $0.12 $0.03 $0.03
Greenland $0.03 $0.03 $0.03 $0.03 $0.03
Palestine, State of $0.10 $0.03 $0.03 $0.10 $0.10
Gabon $0.03 $0.03 $0.03 $0.03 $0.03
Guatemala $0.12 $0.17 $0.11 $0.16 $0.10
Nauru $0.03 $0.03 $0.03 $0.03 $0.03
Swaziland $0.03 $0.03 $0.03 $0.03 $0.03
Saint Vincent And The Grenadines $0.03 $0.03 $0.03 $0.03 $0.03
Mauritania $0.10 $0.03 $0.03 $0.10 $0.10
Haiti $0.12 $0.12 $0.12 $0.03 $0.03
Azerbaijan $0.10 $0.10 $0.10 $0.03 $0.03
Saint Kitts And Nevis $0.03 $0.03 $0.03 $0.03 $0.03
Papua New Guinea $0.12 $0.12 $0.12 $0.03 $0.03
Egypt $0.12 $0.13 $0.11 $0.10 $0.10
Montenegro $0.03 $0.03 $0.03 $0.03 $0.03
Northern Mariana Islands $0.03 $0.03 $0.03 $0.03 $0.03
American Samoa $0.03 $0.03 $0.03 $0.03 $0.03
Armenia $0.10 $0.10 $0.10 $0.03 $0.03
Grenada $0.03 $0.03 $0.03 $0.03 $0.03
Bosnia And Herzegovina $0.03 $0.03 $0.03 $0.03 $0.03
Afghanistan $0.03 $0.03 $0.03 $0.03 $0.03
Morocco $0.12 $0.11 $0.11 $0.14 $0.10
Zimbabwe $0.12 $0.36 $0.12 $0.20 $0.10
Syrian Arab Republic $0.10 $0.10 $0.10 $0.15 $0.10
Gambia $0.03 $0.03 $0.03 $0.03 $0.03
Algeria $0.12 $0.13 $0.11 $0.13 $0.10
Virgin Islands, British $0.03 $0.03 $0.03 $0.03 $0.03
Lao People's Democratic Republic $0.10 $0.03 $0.03 $0.10 $0.10
Iran, Islamic Republic Of $0.10 $0.03 $0.03 $0.10 $0.10
San Marino $0.03 $0.03 $0.03 $0.03 $0.03
Greece (VAT) $0.03 $0.03 $0.03 $0.03 $0.03
Djibouti $0.03 $0.03 $0.03 $0.03 $0.03
Liberia $0.03 $0.03 $0.03 $0.03 $0.03
Ethiopia $0.03 $0.03 $0.03 $0.03 $0.03
Rwanda $0.10 $0.03 $0.03 $0.10 $0.10
Barbados $0.03 $0.03 $0.03 $0.03 $0.03
Gibraltar $0.03 $0.03 $0.03 $0.03 $0.03
Isle Of Man $0.03 $0.03 $0.03 $0.03 $0.03
Madagascar $0.10 $0.03 $0.03 $0.10 $0.10
Burundi $0.03 $0.03 $0.03 $0.03 $0.03
Mongolia $0.10 $0.03 $0.03 $0.10 $0.10
Comoros $0.03 $0.03 $0.03 $0.03 $0.03
Uganda $0.03 $0.03 $0.03 $0.03 $0.03
Tunisia $0.12 $0.12 $0.12 $0.21 $0.10
Marshall Islands $0.03 $0.03 $0.03 $0.03 $0.03
Myanmar $0.10 $0.03 $0.03 $0.15 $0.10
Turks And Caicos Islands $0.03 $0.03 $0.03 $0.03 $0.03
Saint Martin $0.03 $0.03 $0.03 $0.03 $0.03
Niger $0.10 $0.03 $0.03 $0.10 $0.10
Saint Lucia $0.12 $0.36 $0.12 $0.03 $0.03
Nepal $0.12 $0.22 $0.11 $0.15 $0.10
Lebanon $0.12 $0.18 $0.11 $0.16 $0.10
Trinidad And Tobago $0.03 $0.03 $0.03 $0.03 $0.03
Yemen $0.12 $0.12 $0.12 $0.12 $0.10
Sao Tome And Principe $0.03 $0.03 $0.03 $0.03 $0.03
Tonga $0.03 $0.03 $0.03 $0.03 $0.03
Antigua And Barbuda $0.03 $0.03 $0.03 $0.03 $0.03
Cuba $0.10 $0.10 $0.10 $0.10 $0.10
Dominica $0.03 $0.03 $0.03 $0.03 $0.03
Venezuela $0.12 $0.14 $0.11 $0.11 $0.10
Guam $0.03 $0.03 $0.03 $0.03 $0.03
Georgia $0.41 $0.31 $0.20 $0.03 $0.03
Kyrgyzstan $0.03 $0.03 $0.03 $0.03 $0.03
Fiji $0.03 $0.03 $0.03 $0.03 $0.03
Vanuatu $0.03 $0.03 $0.03 $0.03 $0.03
Eritrea $0.03 $0.03 $0.03 $0.03 $0.03
Holy See (Vatican City State) $0.03 $0.03 $0.03 $0.03 $0.03
Solomon Islands $0.03 $0.03 $0.03 $0.03 $0.03
Cayman Islands $0.03 $0.03 $0.03 $0.03 $0.03
Aruba $0.03 $0.03 $0.03 $0.03 $0.03
Anguilla $0.03 $0.03 $0.03 $0.03 $0.03
Chad $0.03 $0.03 $0.03 $0.10 $0.10
Micronesia, Federated States Of $0.03 $0.03 $0.03 $0.03 $0.03
Palau $0.03 $0.03 $0.03 $0.03 $0.03
Guinea-Bissau $0.03 $0.03 $0.03 $0.03 $0.03
 
All other countries - $0.25 - $2.00 $0.06 - $0.22
Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $20.00 $3.44 $1.86 $4.45 $2.22
Canada $8.47 $2.58 $1.21 $2.33 $1.19
United Kingdom $16.82 $3.12 $1.67 $2.83 $1.57
Australia $6.20 $1.12 $0.74 $1.21 $0.79
 
South Africa $20.00 $1.33 $0.60 $3.33 $1.42
Finland $3.10 $3.19 $1.47 $3.04 $1.44
France $20.00 $1.51 $0.76 $0.64 $0.38
Cameroon $1.82 $1.51 $0.63 $2.04 $0.90
Kazakhstan $1.76 $0.64 $0.28 $2.65 $1.50
Malawi $1.53 $2.16 $0.54 $3.23 $0.62
Norway $2.46 $1.64 $0.93 $2.13 $0.91
Germany $5.65 $1.39 $0.80 $0.95 $0.58
Nigeria $20.00 $1.40 $0.48 $2.67 $0.82
Czech Republic $1.75 $0.95 $0.43 $1.75 $0.94
Cote D'ivoire $0.85 $1.44 $0.58 $1.08 $0.62
Belgium $5.99 $1.18 $0.81 $1.06 $0.69
Estonia $1.84 $1.66 $0.86 $1.26 $0.84
Angola $1.36 $0.45 $0.29 $1.49 $0.71
United Arab Emirates $4.39 $0.53 $0.33 $1.64 $1.10
New Zealand $1.52 $1.52 $1.08 $1.20 $0.69
Zambia $1.53 $0.31 $0.26 $2.11 $0.93
Korea, Republic Of $35.00 $0.82 $0.91 $0.71 $0.39
Sweden $10.08 $0.92 $0.74 $1.01 $0.42
Ukraine $2.49 $0.50 $0.29 $1.50 $0.73
Latvia $0.80 $1.28 $0.62 $1.27 $0.57
Singapore $20.00 $0.51 $0.33 $1.42 $1.06
Burkina Faso $1.14 $0.90 $0.43 $1.78 $1.10
Italy $20.00 $1.72 $0.79 $0.37 $0.30
Netherlands $1.20 $1.49 $0.77 $0.90 $0.51
Malaysia $20.00 $0.76 $0.40 $1.06 $0.71
Senegal $0.82 $0.58 $0.27 $1.55 $0.82
Brazil $8.00 $1.22 $0.55 $0.81 $0.41
Virgin Islands, U.S. $0.40 $0.26 $0.30 $0.47 $0.22
Lithuania $1.02 $0.56 $0.36 $0.88 $0.63
Ghana $1.82 $0.40 $0.28 $1.74 $0.80
Philippines $20.00 $0.73 $0.39 $0.46 $0.29
Samoa - - - $1.82 -
Qatar $0.80 $0.47 $0.40 $0.66 $0.46
Mexico $20.00 $0.97 $0.51 $0.97 $0.51
Romania $20.00 $0.84 $0.55 $0.85 $0.50
Saudi Arabia $20.00 $0.29 $0.22 $0.57 $0.33
Portugal $2.89 $1.06 $0.72 $1.20 $0.77
Thailand $20.00 $0.40 $0.33 $1.18 $0.62
Spain $20.00 $0.88 $0.43 $0.83 $0.53
Poland $1.65 $1.21 $0.77 $0.84 $0.41
Luxembourg $0.70 $0.56 $0.38 $0.88 $0.46
Denmark $2.67 $1.08 $0.74 $1.00 $0.41
India $10.00 $0.86 $0.43 $0.58 $0.41
Hungary $20.00 $0.72 $0.44 $0.93 $0.57
Iceland $0.80 $1.05 $0.77 $0.68 $0.60
Colombia $2.76 $1.06 $0.49 $0.98 $0.53
Japan $7.98 $0.92 $0.58 $0.39 $0.27
Cyprus $1.82 $0.87 $0.72 $1.06 $0.65
Kuwait $20.00 $0.23 $0.18 $0.74 $0.35
Belarus $2.68 $0.42 $0.27 $1.27 $1.08
Switzerland $1.67 $0.79 $0.51 $0.79 $0.47
Bulgaria $0.68 $0.54 $0.27 $0.90 $0.47
Benin $0.51 $0.16 $0.18 $1.05 $0.50
Kenya $20.00 $0.71 $0.25 $1.33 $0.54
Austria $20.00 $0.71 $0.41 $0.65 $0.38
Chile $20.00 $0.96 $0.45 $0.52 $0.34
Peru $20.00 $0.50 $0.32 $0.49 $0.36
Bahamas $0.62 $0.22 $0.15 $0.20 $0.13
Mauritius $0.55 $0.51 $0.34 $0.40 $0.32
Moldova $0.69 $0.53 $0.39 $0.86 $0.45
Monaco $0.10 $0.15 $0.08 - -
Faroe Islands $0.40 $0.57 $0.40 - -
Costa Rica $1.60 $0.78 $0.46 $0.38 $0.19
Martinique $0.48 $0.49 $0.24 $0.31 $0.15
French Guiana $0.42 $0.52 $0.27 $0.39 $0.25
Ireland $2.52 $0.78 $0.57 $1.04 $0.66
Mali $1.32 $0.61 $0.43 $0.83 $0.46
Israel $5.86 $0.52 $0.29 $0.60 $0.39
Guinea $0.58 $0.51 $0.36 $0.56 $0.34
Iraq $20.00 $0.94 $0.61 $1.07 $0.61
Slovenia $1.82 $0.47 $0.34 $0.58 $0.29
Puerto Rico $1.40 $0.19 $0.17 $0.40 $0.26
Indonesia $10.00 $0.59 $0.36 $0.67 $0.33
Vietnam $20.00 $1.05 $0.29 $1.09 $0.40
Malta $0.80 $0.24 $0.23 $0.26 $0.17
Greece $0.80 $0.29 $0.24 $0.44 $0.25
Mozambique $20.00 $0.25 $0.20 $0.96 $0.37
Slovakia $0.81 $0.48 $0.28 $0.60 $0.31
Macao $0.40 $0.22 $0.24 $0.30 $0.29
French Polynesia $0.40 $0.50 $0.28 $0.13 $0.09
Sierra Leone $0.53 $0.43 $0.28 $0.48 $0.28
Congo $0.59 $0.61 $0.48 $0.54 $0.41
Andorra $0.40 $0.46 $0.32 $0.13 $0.07
Albania $0.63 $0.19 $0.18 $0.15 $0.11
Aland Islands $0.25 $0.13 $0.13 - -
Bahrain $0.40 $0.31 $0.18 $0.38 $0.21
Mayotte $0.31 $0.14 $0.07 $0.36 $0.29
China $0.96 $0.73 $0.39 $0.43 $0.41
Russian Federation $20.00 $0.81 $0.30 $0.58 $0.31
Croatia $0.88 $0.42 $0.25 $0.65 $0.27
Congo, The Democratic Republic Of The $2.17 $0.32 $0.23 $0.48 $0.40
Taiwan $7.00 $0.31 $0.35 $0.33 $0.23
Réunion $0.48 $0.47 $0.23 $0.22 $0.18
Guadeloupe $1.57 $0.85 $0.25 $0.46 $0.38
Maldives $0.40 $0.32 $0.25 $0.35 $0.22
Tanzania, United Republic Of $0.93 $0.19 $0.18 $0.53 $0.29
Serbia $0.40 $0.44 $0.36 $0.46 $0.33
Pakistan $10.00 $0.23 $0.19 $0.32 $0.16
El Salvador $0.86 $0.42 $0.24 $0.30 $0.15
Sudan $0.40 $0.13 $0.14 $0.15 $0.09
Sri Lanka $20.00 $0.46 $0.26 $0.22 $0.12
Brunei Darussalam $0.40 $0.29 $0.22 $0.50 $0.25
Cambodia $0.46 $0.36 $0.22 $0.17 $0.14
Paraguay $0.93 $0.39 $0.22 $0.36 $0.20
Panama $0.62 $0.37 $0.22 $0.37 $0.18
Namibia $0.48 $0.23 $0.18 $0.34 $0.17
Honduras $0.65 $0.39 $0.24 $0.37 $0.19
Nicaragua $1.60 $0.41 $0.23 $0.38 $0.19
Seychelles $0.40 $0.12 $0.13 $0.20 $0.12
Botswana $0.40 $0.20 $0.18 $0.36 $0.13
Libya $0.40 $0.15 $0.17 $0.17 $0.11
Macedonia, The Former Yugoslav Republic Of $0.40 $0.29 $0.21 $0.20 $0.15
Timor-Leste $0.40 $0.15 $0.23 $0.29 $0.23
Hong Kong $0.65 $0.23 $0.20 $0.18 $0.12
Uruguay $1.60 $0.35 $0.21 $0.31 $0.18
Jamaica $0.40 $0.22 $0.16 $0.13 $0.07
Jordan $20.00 $0.17 $0.17 $0.21 $0.13
Turkey $1.82 $0.32 $0.29 $0.43 $0.31
New Caledonia $0.40 $0.32 $0.29 $0.32 $0.18
Somalia $0.40 $0.24 $0.19 $0.25 $0.15
Guernsey $0.12 $0.08 $0.08 - -
Ecuador $3.33 $0.17 $0.16 $0.34 $0.27
Uzbekistan $1.13 $0.24 $0.21 $0.47 $0.30
Equatorial Guinea $0.40 $0.13 $0.12 $0.14 $0.07
Lesotho $0.40 $0.17 $0.17 $0.21 $0.10
Bangladesh $20.00 $0.26 $0.22 $0.45 $0.30
Jersey $0.40 $0.26 $0.26 $0.50 $0.24
Bermuda $0.40 $0.28 $0.40 $0.15 $0.07
Dominican Republic $20.00 $0.35 $0.22 $0.33 $0.20
Liechtenstein $0.14 $0.24 $0.10 $0.14 $0.07
Tajikistan $0.40 $0.23 $0.19 $0.50 $0.35
Bhutan $0.40 $0.13 $0.05 $0.33 $0.14
Belize $0.50 $0.50 $0.24 $0.37 $0.18
Bolivia $20.00 $0.22 $0.20 $0.31 $0.16
Oman $0.48 $0.28 $0.22 $0.38 $0.19
Saint Barthélemy - - - - -
Guyana $0.40 $0.41 $0.20 $0.26 $0.17
Argentina $20.00 $0.23 $0.19 $0.25 $0.19
Togo $0.40 $0.19 $0.17 $0.16 $0.09
Cape Verde $0.79 $0.18 $0.18 $0.21 $0.13
Suriname $0.40 $0.39 $0.22 $0.32 $0.15
Greenland $0.40 $0.20 $0.25 - -
Palestine, State of $0.80 $0.16 $0.17 $0.24 $0.14
Gabon $0.40 $0.16 $0.11 $0.14 $0.08
Guatemala $1.60 $0.18 $0.19 $0.24 $0.12
Nauru - - - $0.19 $0.05
Swaziland $0.40 $0.16 $0.17 $0.33 $0.15
Saint Vincent And The Grenadines $0.40 $0.38 $0.26 $0.08 $0.06
Mauritania $0.40 $0.21 $0.20 $0.19 $0.14
Haiti $0.40 $0.18 $0.18 $0.22 $0.19
Azerbaijan $0.40 $0.26 $0.20 $0.29 $0.25
Saint Kitts And Nevis $0.07 $0.14 - $0.11 $0.07
Papua New Guinea $0.49 $0.17 $0.24 $0.26 $0.18
Egypt $20.00 $0.25 $0.23 $0.22 $0.14
Montenegro $0.40 $0.17 $0.12 $0.24 $0.11
Northern Mariana Islands $0.40 $0.08 $0.07 $0.23 $0.13
American Samoa - - - $0.18 $0.12
Armenia $0.40 $0.23 $0.22 $0.17 $0.11
Grenada $0.40 $0.17 $0.12 - -
Bosnia And Herzegovina $0.40 $0.16 $0.15 $0.18 $0.10
Afghanistan $1.13 $0.16 $0.16 $0.37 $0.30
Morocco $20.00 $0.17 $0.15 $0.29 $0.22
Zimbabwe $0.62 $0.18 $0.18 $0.35 $0.23
Syrian Arab Republic $0.40 $0.15 $0.17 $0.09 $0.08
Gambia $0.40 $0.27 $0.21 $0.15 $0.15
Algeria $0.63 $0.15 $0.15 $0.16 $0.10
Virgin Islands, British $0.40 $0.21 $0.17 $0.14 $0.09
Lao People's Democratic Republic $0.63 $0.17 $0.18 $0.18 $0.12
Iran, Islamic Republic Of $0.40 $0.16 $0.18 $0.17 $0.10
San Marino $0.20 $0.10 $0.08 $0.22 $0.08
Greece (VAT) $0.40 $0.16 $0.14 $0.23 $0.13
Djibouti $0.40 $0.14 $0.14 $0.29 $0.06
Liberia $1.14 $0.06 $0.05 $0.31 $0.24
Ethiopia $0.40 $0.20 $0.20 $0.18 $0.11
Rwanda $0.40 $0.19 $0.17 $0.15 $0.10
Barbados $0.40 $0.28 $0.23 $0.14 $0.09
Gibraltar $0.40 $0.34 $0.13 $0.21 $0.16
Isle Of Man $0.40 $0.15 $0.15 $0.12 $0.07
Madagascar $0.40 $0.15 $0.14 $0.18 $0.14
Burundi $0.40 $0.25 $0.19 $0.16 $0.12
Mongolia $0.40 $0.14 $0.15 $0.13 $0.11
Comoros - - - $0.28 $0.27
Uganda - - - $2.72 $0.66
Tunisia $1.82 $0.17 $0.18 $0.20 $0.14
Marshall Islands - - - - -
Myanmar $0.48 $0.21 $0.20 $0.20 $0.13
Turks And Caicos Islands $0.40 $0.15 $0.05 $0.34 $0.15
Saint Martin $0.23 $0.16 $0.09 $0.15 $0.15
Niger $0.40 $0.12 $0.13 $0.10 $0.08
Saint Lucia $0.40 $0.19 $0.12 $0.13 $0.09
Nepal $20.00 $0.21 $0.18 $0.25 $0.20
Lebanon $0.40 $0.16 $0.17 $0.18 $0.11
Trinidad And Tobago $0.40 $0.19 $0.14 $0.14 $0.08
Yemen $1.82 $0.20 $0.17 $0.20 $0.15
Sao Tome And Principe $0.14 $0.09 $0.05 $0.13 $0.08
Tonga $0.40 $0.16 $0.40 $0.11 $0.08
Antigua And Barbuda $0.71 $0.46 $0.44 - -
Cuba $0.53 $0.18 $0.17 $0.29 $0.19
Dominica $0.19 $0.17 $0.06 $0.06 $0.06
Venezuela $0.62 $0.16 $0.14 $0.17 $0.11
Guam $0.40 $0.16 $0.21 $0.14 $0.08
Georgia $0.40 $0.18 $0.16 $0.18 $0.13
Kyrgyzstan $2.51 $0.21 $0.18 $0.20 $0.19
Fiji $0.40 $0.17 $0.17 $0.24 $0.14
Vanuatu - - - $0.17 $0.10
Eritrea $0.42 $0.28 $0.23 $0.19 $0.13
Holy See (Vatican City State) $0.40 $0.40 $0.40 - -
Solomon Islands $0.11 $0.09 $0.11 $0.14 $0.08
Cayman Islands $0.40 $0.60 $0.17 $0.08 $0.07
Aruba $0.19 $0.14 $0.07 $0.18 $0.08
Anguilla $0.40 $0.27 $0.21 - -
Chad - - - $0.25 $0.13
Micronesia, Federated States Of $0.09 $0.06 - - -
Palau - - - $0.10 $0.05
Guinea-Bissau $0.40 $0.40 $0.40 - -
 
All other countries - $0.25 - $2.00 $0.06 - $0.22