Publisher Rates

The average CPM for 23rd June 2021.

2021-06-23

Unique = average amount paid for 1000 visitors in the 24-hour period.

Raw = average amount paid on the 1st advert view for 1000 link views in the 24-hour period.

 

Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $65.84 $8.42 $4.54 $5.76 $3.35
Canada $20.54 $5.36 $2.86 $3.71 $2.09
United Kingdom $13.75 $6.18 $3.53 $5.23 $3.28
Australia $17.18 $3.73 $2.63 $2.99 $2.36
 
Norway $8.47 $8.82 $5.13 $6.80 $4.70
Finland $5.14 $7.69 $4.13 $7.29 $3.77
Estonia $5.64 $6.89 $4.88 $6.30 $4.10
Benin $3.64 $2.34 $1.03 $6.45 $3.62
South Africa $6.53 $3.43 $2.09 $4.94 $2.79
Germany $43.81 $4.84 $2.64 $3.01 $1.90
New Zealand $2.78 $4.48 $2.52 $3.66 $2.25
Belgium $10.95 $4.05 $2.40 $2.81 $1.86
Malawi $3.78 $2.92 $1.39 $4.02 $1.40
Hungary $3.78 $3.00 $1.73 $3.95 $2.58
Ukraine $4.05 $1.79 $1.10 $3.88 $2.59
Nigeria $2.88 $2.19 $0.95 $3.39 $1.42
Netherlands $8.62 $3.37 $1.90 $1.67 $1.18
Cameroon $2.53 $3.32 $1.58 $2.52 $1.73
Congo $1.98 $1.20 $0.66 $3.28 $1.76
Austria $2.64 $3.18 $1.64 $2.88 $1.58
Sweden $8.68 $2.93 $1.60 $1.41 $0.96
Uganda $3.60 $2.34 $1.45 $2.85 $1.80
Mexico $8.54 $1.99 $1.01 $2.84 $1.45
Cote D'ivoire $2.69 $1.35 $0.80 $2.80 $2.14
Switzerland $3.19 $2.63 $1.48 $2.47 $1.67
Czech Republic $2.87 $2.24 $1.57 $2.58 $1.56
Luxembourg $1.80 $2.56 $1.46 $2.04 $1.13
Singapore $5.24 $2.55 $1.99 $2.49 $1.83
Senegal $3.00 $0.72 $0.46 $2.54 $1.40
Poland $2.96 $2.54 $1.74 $2.01 $1.42
Zambia $2.34 $1.67 $0.79 $2.53 $1.38
Portugal $3.20 $2.15 $1.07 $2.51 $1.63
Malaysia $5.69 $1.32 $0.94 $2.48 $1.22
Lithuania $2.22 $2.46 $1.21 $2.40 $1.35
Denmark $3.14 $2.46 $1.24 $2.16 $1.45
Latvia $2.72 $1.99 $1.13 $2.43 $1.69
Korea, Republic Of $151.20 $2.39 $1.33 $1.86 $1.06
Brazil $21.23 $2.37 $1.26 $1.59 $0.84
Antigua And Barbuda $4.64 $2.37 $1.86 $0.83 $0.76
Mozambique $2.16 $1.75 $1.31 $2.33 $1.59
Bulgaria $1.76 $2.31 $1.25 $1.77 $1.13
Bahamas $4.86 $2.28 $1.50 $0.45 $0.38
Ireland $2.70 $2.22 $1.50 $1.89 $1.42
Burkina Faso $2.28 $1.65 $0.91 $2.21 $1.35
France $21.66 $2.19 $1.41 $1.07 $0.79
Vietnam $3.86 $2.17 $1.88 $0.64 $0.45
Romania $1.86 $2.13 $1.25 $1.70 $1.18
Thailand $5.22 $1.17 $0.75 $2.13 $1.39
Cyprus $2.29 $2.12 $1.45 $1.79 $1.01
Mauritius $1.34 $2.09 $1.15 $1.62 $0.88
Kazakhstan $2.48 $1.50 $1.06 $2.09 $1.56
Greece $1.80 $2.08 $1.20 $1.47 $0.87
Slovenia $2.03 $1.51 $0.93 $2.03 $1.49
Ghana $3.43 $1.41 $1.03 $2.02 $1.17
Colombia $5.31 $1.97 $1.07 $2.01 $1.08
Spain $8.72 $2.01 $1.25 $1.12 $0.78
Italy $5.80 $1.98 $1.47 $1.53 $1.29
Iceland $1.40 $1.20 $0.63 $1.92 $1.30
Hong Kong $4.23 $1.90 $1.23 $0.63 $0.48
Seychelles $1.28 $1.80 $0.88 $1.00 $0.92
Saudi Arabia $20.12 $1.79 $1.36 $1.64 $1.29
Martinique $4.67 $1.79 $1.22 $0.67 $0.52
Croatia $1.29 $0.94 $0.61 $1.77 $0.91
Peru $5.23 $1.68 $1.01 $1.66 $1.04
Kenya $6.38 $1.68 $1.51 $0.83 $0.54
Wallis And Futuna $0.73 $1.63 $0.65 - -
Israel $4.40 $0.81 $0.54 $1.61 $1.07
Chile $8.03 $1.56 $0.87 $1.39 $0.88
Central African Republic $0.77 $1.55 $0.62 $0.53 $0.45
Puerto Rico $5.38 $1.54 $1.40 $0.79 $0.60
Andorra $1.68 $1.52 $1.02 $0.60 $0.52
French Guiana $1.09 $1.46 $0.83 $0.60 $0.49
Congo, The Democratic Republic Of The $1.16 $1.39 $0.74 $0.64 $0.43
Guinea $1.47 $1.38 $0.76 $1.27 $0.93
Japan $10.14 $1.31 $0.86 $0.82 $0.76
China $6.72 $1.28 $0.87 $0.88 $0.83
Russian Federation $5.50 $1.26 $0.81 $1.02 $0.80
Macedonia, The Former Yugoslav Republic Of $1.02 $1.14 $0.71 $1.24 $0.85
Mali $1.48 $1.23 $0.66 $0.79 $0.56
Tanzania, United Republic Of $3.60 $1.21 $1.10 $1.13 $0.93
Malta $1.48 $0.43 $0.34 $1.20 $1.12
Kuwait $1.80 $1.17 $0.90 $0.83 $0.66
Qatar $1.80 $1.17 $1.01 $0.42 $0.30
Belarus $4.30 $0.38 $0.33 $1.15 $0.94
Panama $4.04 $1.15 $0.67 $0.79 $0.55
Iraq $34.15 $1.11 $0.77 $1.14 $0.72
Indonesia $5.24 $1.00 $0.58 $1.11 $0.53
Somalia $1.09 $1.11 $0.59 $0.59 $0.47
Mayotte $0.81 $1.10 $0.76 $0.58 $0.37
Dominican Republic $4.98 $1.09 $0.64 $0.66 $0.47
Philippines $3.55 $1.09 $0.79 $1.06 $0.69
Taiwan $50.40 $1.07 $0.76 $0.85 $0.63
Turkmenistan $1.39 $1.04 $0.90 $1.01 $0.93
Réunion $1.30 $1.03 $0.76 $0.66 $0.57
Azerbaijan $0.98 $1.01 $0.65 $0.34 $0.27
Nicaragua $1.08 $1.01 $0.51 $0.58 $0.34
Guadeloupe $1.09 $1.00 $0.72 $0.61 $0.42
New Caledonia $1.09 $0.97 $0.76 $0.68 $0.43
French Polynesia $1.09 $0.95 $0.73 $0.66 $0.53
Angola $1.16 $0.76 $0.50 $0.93 $0.64
Argentina $6.07 $0.70 $0.44 $0.92 $0.71
Guatemala $1.09 $0.91 $0.52 $0.36 $0.22
Costa Rica $4.83 $0.90 $0.51 $0.57 $0.35
United Arab Emirates $2.93 $0.90 $0.65 $0.82 $0.55
Myanmar $1.07 $0.89 $0.53 $0.45 $0.31
Ecuador $3.32 $0.76 $0.46 $0.89 $0.69
Montenegro $0.98 $0.45 $0.33 $0.88 $0.67
Sri Lanka $6.78 $0.87 $0.69 $0.49 $0.35
Bermuda $0.76 $0.87 $0.44 $0.74 $0.29
Serbia $1.32 $0.82 $0.53 $0.87 $0.48
El Salvador $4.36 $0.86 $0.48 $0.38 $0.23
Honduras $4.15 $0.86 $0.51 $0.45 $0.28
India $5.64 $0.86 $0.66 $0.52 $0.38
Libya $1.00 $0.85 $0.73 $0.38 $0.29
Rwanda $1.11 $0.84 $0.61 $0.29 $0.19
Virgin Islands, U.S. $1.10 $0.84 $0.57 - -
Bangladesh $1.23 $0.83 $0.64 $0.70 $0.50
Armenia $0.98 $0.83 $0.61 $0.79 $0.67
Bhutan $1.08 $0.82 $0.55 $0.41 $0.20
San Marino $0.98 $0.81 $0.64 $0.79 $0.74
Turkey $2.32 $0.48 $0.41 $0.80 $0.44
Uruguay $1.30 $0.80 $0.49 $0.41 $0.29
Burundi $1.78 $0.79 $0.63 $0.58 $0.60
Cayman Islands $0.90 $0.79 $0.41 $0.21 $0.05
Bolivia $1.09 $0.79 $0.47 $0.42 $0.23
Togo $0.98 $0.79 $0.48 $0.59 $0.43
Paraguay $4.85 $0.78 $0.45 $0.39 $0.23
Maldives $0.98 $0.71 $0.52 $0.77 $0.39
Equatorial Guinea $0.98 $0.76 $0.47 $0.50 $0.28
Sierra Leone $0.90 $0.68 $0.55 $0.75 $0.56
Cambodia $1.08 $0.74 $0.49 $0.73 $0.46
Bahrain $1.64 $0.72 $0.47 $0.37 $0.25
Liechtenstein $1.01 $0.37 $0.37 $0.72 $0.68
Mongolia $1.07 $0.72 $0.60 $0.51 $0.40
Botswana $1.07 $0.71 $0.55 $0.27 $0.18
Macao $3.95 $0.52 $0.46 $0.69 $0.63
Aland Islands $0.72 $0.61 $0.47 $0.69 $0.34
Moldova $1.08 $0.69 $0.50 $0.58 $0.44
Dominica $0.90 $0.68 $0.36 $0.28 $0.27
Georgia $1.07 $0.68 $0.47 $0.51 $0.35
Guyana $0.98 $0.67 $0.39 $0.29 $0.16
Guam $0.98 $0.67 $0.59 $0.43 $0.35
Slovakia $1.48 $0.66 $0.46 $0.60 $0.33
Tunisia $1.21 $0.49 $0.39 $0.66 $0.47
Comoros $0.46 $0.65 $0.21 $0.30 $0.28
Albania $4.52 $0.64 $0.55 $0.45 $0.36
Gibraltar $0.64 $0.54 $0.21 $0.64 $0.19
Cape Verde $0.98 $0.63 $0.43 $0.46 $0.25
Venezuela $6.05 $0.63 $0.43 $0.29 $0.18
Kyrgyzstan $1.52 $0.63 $0.54 $0.32 $0.28
Jersey $0.67 $0.62 $0.30 - -
Anguilla $0.67 $0.61 $0.35 $0.45 $0.21
Gabon $1.08 $0.61 $0.49 - -
Morocco $1.08 $0.61 $0.47 $0.53 $0.38
Uzbekistan $1.08 $0.61 $0.49 $0.44 $0.37
Niger $0.90 $0.60 $0.44 $0.29 $0.20
Papua New Guinea $0.92 $0.48 $0.55 $0.58 $0.30
Djibouti $0.77 $0.58 $0.40 $0.28 $0.19
Haiti $1.21 $0.58 $0.44 $0.23 $0.17
Belize $1.71 $0.57 $0.46 $0.37 $0.21
Tajikistan $0.90 $0.49 $0.37 $0.57 $0.39
Oman $2.75 $0.57 $0.46 $0.56 $0.39
Gambia $0.81 $0.57 $0.38 - -
Northern Mariana Islands $0.53 $0.57 $0.21 - -
Bosnia And Herzegovina $2.86 $0.41 $0.35 $0.56 $0.31
Brunei Darussalam $1.08 $0.56 $0.48 $0.46 $0.28
Turks And Caicos Islands $0.58 $0.32 $0.11 $0.56 $0.33
Cuba $3.39 $0.42 $0.36 $0.56 $0.38
Pakistan $1.37 $0.54 $0.44 $0.54 $0.33
Jamaica $4.03 $0.54 $0.44 $0.30 $0.19
Lao People's Democratic Republic $1.01 $0.54 $0.42 $0.25 $0.17
Sudan $1.48 $0.52 $0.55 $0.22 $0.17
Palau $0.67 $0.52 $0.46 - -
Nepal $1.29 $0.47 $0.38 $0.50 $0.37
Madagascar $0.99 $0.49 $0.44 $0.26 $0.20
Jordan $21.98 $0.49 $0.39 $0.29 $0.20
Ethiopia $0.98 $0.48 $0.40 $0.35 $0.25
Syrian Arab Republic $0.98 $0.45 $0.50 $0.25 $0.19
Grenada $0.44 $0.27 $0.24 $0.44 $0.14
Palestine, State of $2.10 $0.44 $0.41 $0.32 $0.23
Algeria $1.40 $0.44 $0.37 $0.28 $0.17
Guinea-Bissau $0.69 $0.29 $0.07 $0.44 $0.62
Egypt $2.57 $0.44 $0.33 $0.28 $0.19
Iran, Islamic Republic Of $4.77 $0.44 $0.47 $0.29 $0.24
Lebanon $0.90 $0.44 $0.36 $0.23 $0.15
Barbados $0.76 $0.43 $0.23 - -
Namibia $0.98 $0.42 $0.36 $0.33 $0.18
Saint Kitts And Nevis $0.98 $0.41 $0.47 $0.20 $0.18
Zimbabwe $2.61 $0.39 $0.34 $0.41 $0.30
Solomon Islands $0.74 $0.37 $0.37 $0.41 $0.39
Saint Lucia $0.90 $0.40 $0.30 $0.21 $0.16
Saint Vincent And The Grenadines $0.53 $0.40 $0.32 - -
Yemen $1.07 $0.39 $0.31 - -
Faroe Islands $0.50 $0.39 $0.35 - -
Liberia - - - $0.38 $0.33
Afghanistan $1.28 $0.38 $0.41 $0.23 $0.18
Aruba $0.90 $0.38 $0.32 $0.23 $0.14
Timor-Leste $0.44 $0.38 $0.23 $0.30 $0.13
Eritrea $0.90 $0.38 $0.39 $0.36 $0.38
Fiji $0.98 $0.37 $0.39 $0.27 $0.18
Trinidad And Tobago $0.98 $0.37 $0.32 $0.20 $0.15
Greenland - - - $0.36 $0.13
Lesotho $0.90 $0.26 $0.31 $0.36 $0.25
Virgin Islands, British $0.31 $0.34 $0.12 - -
Suriname $0.90 $0.34 $0.26 $0.31 $0.16
Mauritania $0.90 $0.32 $0.26 $0.21 $0.16
Monaco $0.64 $0.31 $0.25 $0.25 $0.12
Isle Of Man $0.30 $0.30 $0.23 - -
Greece (VAT) $0.68 $0.29 $0.23 - -
Chad $0.36 $0.20 $0.20 $0.29 $0.24
Sao Tome And Principe - - - $0.28 $0.14
Swaziland - - - $0.26 $0.23
Vanuatu $0.43 $0.26 $0.21 $0.24 $0.20
Kiribati $0.32 $0.21 $0.21 $0.24 $0.16
Micronesia, Federated States Of - - - $0.24 $0.21
Guernsey $0.50 $0.23 $0.23 - -
Saint Barthélemy $0.28 $0.21 $0.21 - -
Saint Martin $0.27 $0.21 $0.21 - -
 
All other countries - $0.25 - $2.00 $0.06 - $0.22
Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $1.51 $1.83 $1.08 $1.52 $1.12
Canada $2.50 $3.75 $2.25 $1.40 $1.40
United Kingdom $2.50 $3.25 $2.17 $1.36 $1.36
Australia $1.71 $1.70 $1.14 $1.04 $1.04
 
Norway $2.50 $4.33 $1.86 $0.03 $0.03
Finland $2.50 $1.45 $0.97 $0.03 $0.03
Estonia $0.03 $0.03 $0.03 $0.03 $0.03
Benin $0.03 $0.03 $0.03 $0.03 $0.03
South Africa $0.24 $0.59 $0.21 $0.20 $0.20
Germany $2.50 $3.46 $2.20 $2.65 $1.77
New Zealand $0.51 $0.51 $0.51 $0.30 $0.30
Belgium $0.30 $0.73 $0.30 $0.30 $0.30
Malawi $0.03 $0.03 $0.03 $0.03 $0.03
Hungary $0.20 $0.23 $0.20 $0.20 $0.20
Ukraine $0.03 $0.03 $0.03 $0.03 $0.03
Nigeria $0.51 $0.51 $0.51 $0.51 $0.51
Netherlands $0.36 $0.74 $0.32 $0.30 $0.30
Cameroon $0.03 $0.03 $0.03 $0.03 $0.03
Congo $0.03 $0.03 $0.03 $0.03 $0.03
Austria $0.26 $0.26 $0.26 $0.03 $0.03
Sweden $0.20 $0.40 $0.20 $0.60 $0.20
Uganda $0.03 $0.03 $0.03 $0.03 $0.03
Mexico $0.12 $0.11 $0.10 $0.13 $0.10
Cote D'ivoire $0.03 $0.03 $0.03 $0.03 $0.03
Switzerland $0.25 $0.30 $0.22 $0.03 $0.03
Czech Republic $0.20 $0.30 $0.20 $0.31 $0.20
Luxembourg $0.03 $0.03 $0.03 $0.03 $0.03
Singapore $0.36 $0.54 $0.30 $0.37 $0.31
Senegal $0.03 $0.03 $0.03 $0.03 $0.03
Poland $0.20 $0.22 $0.20 $0.20 $0.20
Zambia $0.03 $0.03 $0.03 $0.03 $0.03
Portugal $0.20 $0.20 $0.20 $0.03 $0.03
Malaysia $0.21 $0.26 $0.20 $0.21 $0.17
Lithuania $0.18 $0.18 $0.18 $0.03 $0.03
Denmark $0.24 $0.32 $0.23 $0.24 $0.24
Latvia $0.03 $0.03 $0.03 $0.03 $0.03
Korea, Republic Of $0.36 $0.58 $0.33 $0.38 $0.30
Brazil $0.18 $0.11 $0.10 $0.12 $0.10
Antigua And Barbuda $0.03 $0.03 $0.03 $0.03 $0.03
Mozambique $0.10 $0.03 $0.03 $0.10 $0.10
Bulgaria $0.20 $0.20 $0.20 $0.03 $0.03
Bahamas $0.10 $0.10 $0.10 $0.03 $0.03
Ireland $0.61 $1.13 $0.45 $0.03 $0.03
Burkina Faso $0.03 $0.03 $0.03 $0.03 $0.03
France $0.30 $0.36 $0.30 $0.38 $0.30
Vietnam $0.10 $0.10 $0.10 $0.10 $0.10
Romania $0.10 $0.10 $0.10 $0.10 $0.10
Thailand $0.10 $0.11 $0.10 $0.10 $0.10
Cyprus $0.30 $0.30 $0.30 $0.03 $0.03
Mauritius $0.03 $0.03 $0.03 $0.03 $0.03
Kazakhstan $0.21 $0.18 $0.18 $0.21 $0.21
Greece $0.15 $0.15 $0.15 $0.15 $0.15
Slovenia $0.03 $0.03 $0.03 $0.03 $0.03
Ghana $0.03 $0.03 $0.03 $0.03 $0.03
Colombia $0.10 $0.12 $0.10 $0.14 $0.10
Spain $2.50 $0.41 $0.37 $0.46 $0.32
Italy $0.20 $0.32 $0.20 $0.20 $0.20
Iceland $0.20 $0.20 $0.20 $0.03 $0.03
Hong Kong $0.20 $0.34 $0.20 $0.27 $0.20
Seychelles $0.03 $0.03 $0.03 $0.03 $0.03
Saudi Arabia $0.24 $0.40 $0.22 $0.37 $0.20
Martinique $0.03 $0.03 $0.03 $0.03 $0.03
Croatia $0.20 $0.20 $0.20 $0.03 $0.03
Peru $0.10 $0.13 $0.10 $0.11 $0.10
Kenya $0.03 $0.03 $0.03 $0.03 $0.03
Wallis And Futuna $0.03 $0.03 $0.03 $0.03 $0.03
Israel $0.10 $0.10 $0.10 $0.03 $0.03
Chile $0.10 $0.11 $0.10 $0.10 $0.10
Central African Republic $0.03 $0.03 $0.03 $0.03 $0.03
Puerto Rico $0.10 $0.10 $0.10 $0.03 $0.03
Andorra $0.03 $0.03 $0.03 $0.03 $0.03
French Guiana $0.03 $0.03 $0.03 $0.03 $0.03
Congo, The Democratic Republic Of The $0.03 $0.03 $0.03 $0.03 $0.03
Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Japan $0.24 $0.24 $0.24 $0.20 $0.20
China $0.10 $0.11 $0.10 $0.11 $0.10
Russian Federation $0.21 $0.22 $0.18 $0.10 $0.10
Macedonia, The Former Yugoslav Republic Of $0.10 $0.10 $0.10 $0.03 $0.03
Mali $0.03 $0.03 $0.03 $0.03 $0.03
Tanzania, United Republic Of $0.03 $0.03 $0.03 $0.03 $0.03
Malta $0.03 $0.03 $0.03 $0.03 $0.03
Kuwait $0.03 $0.03 $0.03 $0.03 $0.03
Qatar $0.25 $0.49 $0.25 $0.30 $0.20
Belarus $0.03 $0.03 $0.03 $0.03 $0.03
Panama $0.10 $0.10 $0.10 $0.10 $0.10
Iraq $0.10 $0.10 $0.10 $0.10 $0.10
Indonesia $0.14 $0.11 $0.10 $0.25 $0.10
Somalia $0.03 $0.03 $0.03 $0.03 $0.03
Mayotte $0.03 $0.03 $0.03 $0.03 $0.03
Dominican Republic $0.12 $0.10 $0.10 $0.11 $0.11
Philippines $0.10 $0.10 $0.10 $0.10 $0.10
Taiwan $0.10 $0.11 $0.10 $0.10 $0.10
Turkmenistan $0.03 $0.03 $0.03 $0.03 $0.03
Réunion $0.10 $0.10 $0.10 $0.03 $0.03
Azerbaijan $0.10 $0.20 $0.10 $0.03 $0.03
Nicaragua $0.10 $0.03 $0.03 $0.10 $0.10
Guadeloupe $0.03 $0.03 $0.03 $0.03 $0.03
New Caledonia $0.03 $0.03 $0.03 $0.03 $0.03
French Polynesia $0.03 $0.03 $0.03 $0.03 $0.03
Angola $0.03 $0.03 $0.03 $0.03 $0.03
Argentina $0.12 $0.11 $0.10 $0.15 $0.10
Guatemala $0.10 $0.10 $0.10 $0.10 $0.10
Costa Rica $0.10 $0.10 $0.10 $0.15 $0.10
United Arab Emirates $0.30 $0.03 $0.03 $0.80 $0.30
Myanmar $0.10 $0.03 $0.03 $0.20 $0.10
Ecuador $0.10 $0.12 $0.10 $0.20 $0.10
Montenegro $0.03 $0.03 $0.03 $0.03 $0.03
Sri Lanka $0.21 $0.19 $0.14 $0.14 $0.10
Bermuda $0.03 $0.03 $0.03 $0.03 $0.03
Serbia $0.30 $0.30 $0.30 $0.03 $0.03
El Salvador $0.10 $0.10 $0.10 $0.03 $0.03
Honduras $0.10 $0.03 $0.03 $0.10 $0.10
India $0.10 $0.10 $0.10 $0.10 $0.10
Libya $0.03 $0.03 $0.03 $0.03 $0.03
Rwanda $0.03 $0.03 $0.03 $0.03 $0.03
Virgin Islands, U.S. $0.03 $0.03 $0.03 $0.03 $0.03
Bangladesh $0.12 $0.13 $0.10 $0.03 $0.03
Armenia $0.03 $0.03 $0.03 $0.03 $0.03
Bhutan $0.03 $0.03 $0.03 $0.03 $0.03
San Marino $0.03 $0.03 $0.03 $0.03 $0.03
Turkey $0.10 $0.12 $0.10 $0.10 $0.10
Uruguay $0.12 $0.11 $0.11 $0.03 $0.03
Burundi $0.03 $0.03 $0.03 $0.03 $0.03
Cayman Islands $0.03 $0.03 $0.03 $0.03 $0.03
Bolivia $0.10 $0.10 $0.10 $0.15 $0.10
Togo $0.03 $0.03 $0.03 $0.03 $0.03
Paraguay $0.10 $0.10 $0.10 $0.10 $0.10
Maldives $0.03 $0.03 $0.03 $0.03 $0.03
Equatorial Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Sierra Leone $0.03 $0.03 $0.03 $0.03 $0.03
Cambodia $0.10 $0.03 $0.03 $0.10 $0.10
Bahrain $0.03 $0.03 $0.03 $0.03 $0.03
Liechtenstein $0.03 $0.03 $0.03 $0.03 $0.03
Mongolia $0.10 $0.10 $0.10 $0.03 $0.03
Botswana $0.03 $0.03 $0.03 $0.03 $0.03
Macao $0.10 $0.10 $0.10 $0.03 $0.03
Aland Islands $0.03 $0.03 $0.03 $0.03 $0.03
Moldova $0.10 $0.15 $0.10 $0.03 $0.03
Dominica $0.03 $0.03 $0.03 $0.03 $0.03
Georgia $0.21 $0.03 $0.03 $0.21 $0.21
Guyana $0.03 $0.03 $0.03 $0.03 $0.03
Guam $0.03 $0.03 $0.03 $0.03 $0.03
Slovakia $0.20 $0.60 $0.20 $0.03 $0.03
Tunisia $0.10 $0.10 $0.10 $0.10 $0.10
Comoros $0.03 $0.03 $0.03 $0.03 $0.03
Albania $0.03 $0.03 $0.03 $0.03 $0.03
Gibraltar $0.03 $0.03 $0.03 $0.03 $0.03
Cape Verde $0.03 $0.03 $0.03 $0.03 $0.03
Venezuela $0.12 $0.11 $0.10 $0.10 $0.10
Kyrgyzstan $0.03 $0.03 $0.03 $0.03 $0.03
Jersey $0.03 $0.03 $0.03 $0.03 $0.03
Anguilla $0.03 $0.03 $0.03 $0.03 $0.03
Gabon $0.03 $0.03 $0.03 $0.03 $0.03
Morocco $0.10 $0.03 $0.03 $0.13 $0.10
Uzbekistan $0.03 $0.03 $0.03 $0.03 $0.03
Niger $0.03 $0.03 $0.03 $0.03 $0.03
Papua New Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Djibouti $0.03 $0.03 $0.03 $0.03 $0.03
Haiti $0.10 $0.10 $0.10 $0.03 $0.03
Belize $0.03 $0.03 $0.03 $0.03 $0.03
Tajikistan $0.03 $0.03 $0.03 $0.03 $0.03
Oman $0.03 $0.03 $0.03 $0.03 $0.03
Gambia $0.03 $0.03 $0.03 $0.03 $0.03
Northern Mariana Islands $0.03 $0.03 $0.03 $0.03 $0.03
Bosnia And Herzegovina $0.20 $0.20 $0.20 $0.03 $0.03
Brunei Darussalam $0.03 $0.03 $0.03 $0.03 $0.03
Turks And Caicos Islands $0.03 $0.03 $0.03 $0.03 $0.03
Cuba $0.03 $0.03 $0.03 $0.03 $0.03
Pakistan $0.10 $0.10 $0.10 $0.10 $0.10
Jamaica $0.10 $0.13 $0.10 $0.03 $0.03
Lao People's Democratic Republic $0.10 $0.10 $0.10 $0.03 $0.03
Sudan $0.03 $0.03 $0.03 $0.03 $0.03
Palau $0.03 $0.03 $0.03 $0.03 $0.03
Nepal $0.03 $0.03 $0.03 $0.03 $0.03
Madagascar $0.03 $0.03 $0.03 $0.03 $0.03
Jordan $0.21 $0.17 $0.17 $0.18 $0.18
Ethiopia $0.03 $0.03 $0.03 $0.03 $0.03
Syrian Arab Republic $0.10 $0.03 $0.03 $0.10 $0.10
Grenada $0.03 $0.03 $0.03 $0.03 $0.03
Palestine, State of $0.10 $0.03 $0.03 $0.10 $0.10
Algeria $0.10 $0.10 $0.10 $0.10 $0.10
Guinea-Bissau $0.03 $0.03 $0.03 $0.03 $0.03
Egypt $0.10 $0.10 $0.10 $0.10 $0.10
Iran, Islamic Republic Of $0.10 $0.10 $0.10 $0.10 $0.10
Lebanon $0.03 $0.03 $0.03 $0.03 $0.03
Barbados $0.03 $0.03 $0.03 $0.03 $0.03
Namibia $0.03 $0.03 $0.03 $0.03 $0.03
Saint Kitts And Nevis $0.03 $0.03 $0.03 $0.03 $0.03
Zimbabwe $0.03 $0.03 $0.03 $0.03 $0.03
Solomon Islands $0.03 $0.03 $0.03 $0.03 $0.03
Saint Lucia $0.03 $0.03 $0.03 $0.03 $0.03
Saint Vincent And The Grenadines $0.03 $0.03 $0.03 $0.03 $0.03
Yemen $0.10 $0.03 $0.03 $0.03 $0.03
Faroe Islands $0.03 $0.03 $0.03 $0.03 $0.03
Liberia $0.03 $0.03 $0.03 $0.03 $0.03
Afghanistan $0.03 $0.03 $0.03 $0.03 $0.03
Aruba $0.03 $0.03 $0.03 $0.03 $0.03
Timor-Leste $0.03 $0.03 $0.03 $0.03 $0.03
Eritrea $0.03 $0.03 $0.03 $0.03 $0.03
Fiji $0.03 $0.03 $0.03 $0.03 $0.03
Trinidad And Tobago $0.10 $0.03 $0.03 $0.10 $0.10
Greenland $0.03 $0.03 $0.03 $0.03 $0.03
Lesotho $0.03 $0.03 $0.03 $0.03 $0.03
Virgin Islands, British $0.03 $0.03 $0.03 $0.03 $0.03
Suriname $0.03 $0.03 $0.03 $0.03 $0.03
Mauritania $0.03 $0.03 $0.03 $0.03 $0.03
Monaco $0.03 $0.03 $0.03 $0.03 $0.03
Isle Of Man $0.03 $0.03 $0.03 $0.03 $0.03
Greece (VAT) $0.03 $0.03 $0.03 $0.03 $0.03
Chad $0.03 $0.03 $0.03 $0.03 $0.03
Sao Tome And Principe $0.03 $0.03 $0.03 $0.03 $0.03
Swaziland $0.03 $0.03 $0.03 $0.03 $0.03
Vanuatu $0.03 $0.03 $0.03 $0.03 $0.03
Kiribati $0.03 $0.03 $0.03 $0.03 $0.03
Micronesia, Federated States Of $0.03 $0.03 $0.03 $0.03 $0.03
Guernsey $0.03 $0.03 $0.03 $0.03 $0.03
Saint Barthélemy $0.03 $0.03 $0.03 $0.03 $0.03
Saint Martin $0.03 $0.03 $0.03 $0.03 $0.03
 
All other countries - $0.25 - $2.00 $0.06 - $0.22
Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $8.84 $3.07 $1.89 $4.16 $2.15
Canada $8.58 $3.80 $1.24 $2.70 $1.24
United Kingdom $4.40 $3.09 $1.55 $2.89 $1.59
Australia $3.22 $2.33 $1.19 $1.70 $1.14
 
Norway $5.00 $5.12 $2.12 $3.29 $1.91
Finland $3.14 $5.63 $2.57 $4.37 $2.30
Estonia $2.94 $6.12 $2.31 $3.31 $2.05
Benin $1.59 $1.17 $0.52 $3.42 $1.59
South Africa $3.24 $1.49 $0.62 $3.39 $1.28
Germany $15.39 $2.81 $1.22 $1.44 $0.78
New Zealand $1.28 $3.04 $1.17 $1.67 $0.95
Belgium $5.72 $3.11 $1.20 $1.78 $1.03
Malawi $1.92 $2.47 $0.69 $2.83 $0.73
Hungary $2.24 $1.50 $0.82 $1.69 $1.12
Ukraine $1.95 $1.67 $0.51 $3.47 $1.81
Nigeria $1.30 $1.18 $0.43 $2.47 $0.83
Netherlands $3.56 $2.44 $1.16 $1.12 $0.67
Cameroon $1.03 $2.69 $1.03 $1.07 $0.49
Congo $0.96 $0.80 $0.45 $1.90 $0.83
Austria $1.64 $2.01 $0.70 $1.30 $0.63
Sweden $3.93 $1.48 $0.75 $0.95 $0.54
Uganda $1.62 $1.61 $0.74 $2.09 $0.80
Mexico $3.69 $1.11 $0.50 $1.16 $0.52
Cote D'ivoire $0.94 $0.71 $0.39 $1.42 $0.73
Switzerland $1.76 $1.77 $0.79 $1.64 $0.90
Czech Republic $1.39 $1.92 $0.59 $1.11 $0.55
Luxembourg $0.81 $1.39 $0.63 $1.00 $0.40
Singapore $1.48 $0.83 $0.51 $1.69 $1.11
Senegal $1.48 $0.42 $0.33 $2.17 $1.03
Poland $1.12 $2.04 $1.07 $1.51 $0.99
Zambia $0.84 $1.25 $0.48 $2.06 $0.82
Portugal $1.36 $1.26 $0.56 $1.18 $0.61
Malaysia $2.14 $0.61 $0.43 $1.07 $0.51
Lithuania $1.02 $1.56 $0.56 $1.75 $0.85
Denmark $1.02 $2.20 $0.80 $1.43 $0.83
Latvia $1.22 $1.70 $0.69 $0.94 $0.63
Korea, Republic Of $68.04 $1.40 $0.68 $1.04 $0.46
Brazil $6.21 $1.71 $0.80 $0.93 $0.43
Antigua And Barbuda $0.62 $0.96 $0.51 $0.44 $0.35
Mozambique $0.97 $0.91 $0.62 $1.33 $0.84
Bulgaria $1.01 $2.23 $0.75 $1.03 $0.59
Bahamas $0.82 $0.51 $0.42 $0.23 $0.17
Ireland $2.11 $2.81 $1.10 $1.74 $0.98
Burkina Faso $1.54 $1.14 $0.47 $1.80 $1.07
France $5.96 $1.26 $0.68 $0.75 $0.50
Vietnam $1.31 $0.46 $0.27 $0.67 $0.22
Romania $0.86 $1.10 $0.60 $1.00 $0.58
Thailand $2.30 $0.90 $0.34 $1.20 $0.72
Cyprus $1.20 $1.26 $0.75 $1.23 $0.55
Mauritius $0.54 $1.20 $0.50 $1.07 $0.49
Kazakhstan $1.57 $1.05 $0.61 $1.73 $1.12
Greece $0.87 $1.08 $0.47 $0.67 $0.34
Slovenia $0.90 $0.94 $0.44 $0.93 $0.64
Ghana $3.26 $1.08 $0.66 $2.94 $0.75
Colombia $1.28 $1.01 $0.48 $1.03 $0.48
Spain $4.18 $1.05 $0.39 $0.79 $0.50
Italy $2.08 $1.57 $0.79 $0.93 $0.77
Iceland $0.53 $0.96 $0.31 $0.55 $0.29
Hong Kong $1.73 $0.33 $0.25 $0.40 $0.29
Seychelles $0.54 $1.15 $0.49 $0.46 $0.39
Saudi Arabia $7.97 $0.38 $0.26 $0.47 $0.26
Martinique $0.63 $0.94 $0.53 $0.49 $0.40
Croatia $0.51 $0.50 $0.32 $1.02 $0.45
Peru $1.68 $0.69 $0.40 $0.67 $0.39
Kenya $4.80 $1.23 $0.99 $0.64 $0.24
Wallis And Futuna $0.40 $0.75 $0.40 - -
Israel $2.07 $0.70 $0.32 $1.12 $0.48
Chile $2.77 $0.58 $0.29 $0.63 $0.33
Central African Republic $0.40 $0.96 $0.24 $0.84 $0.38
Puerto Rico $1.31 $0.45 $0.36 $0.45 $0.30
Andorra $0.71 $0.80 $0.48 $0.39 $0.29
French Guiana $0.59 $0.94 $0.52 $0.60 $0.46
Congo, The Democratic Republic Of The $0.56 $0.99 $0.47 $0.41 $0.26
Guinea $0.74 $0.70 $0.34 $0.50 $0.34
Japan $5.60 $1.21 $0.51 $0.53 $0.40
China $0.75 $0.83 $0.63 $0.51 $0.43
Russian Federation $2.71 $1.67 $0.34 $0.49 $0.31
Macedonia, The Former Yugoslav Republic Of $0.48 $0.74 $0.36 $0.69 $0.35
Mali $0.88 $0.60 $0.35 $0.62 $0.36
Tanzania, United Republic Of $1.62 $0.60 $0.51 $0.76 $0.52
Malta $0.80 $0.42 $0.38 $0.21 $0.12
Kuwait $1.29 $0.69 $0.40 $0.44 $0.16
Qatar $1.01 $1.03 $0.78 $0.31 $0.16
Belarus $2.75 $0.39 $0.28 $0.96 $0.68
Panama $0.60 $0.56 $0.40 $0.58 $0.38
Iraq $33.15 $1.01 $0.61 $1.12 $0.62
Indonesia $2.74 $0.50 $0.29 $0.60 $0.22
Somalia $0.49 $0.55 $0.33 $0.36 $0.25
Mayotte $1.01 $1.13 $0.64 $0.52 $0.34
Dominican Republic $0.99 $0.72 $0.40 $0.58 $0.40
Philippines $2.10 $0.40 $0.28 $0.46 $0.22
Taiwan $22.68 $0.39 $0.32 $0.47 $0.26
Turkmenistan $0.64 $0.40 $0.40 $0.48 $0.48
Réunion $0.80 $0.73 $0.55 $0.56 $0.49
Azerbaijan $0.48 $0.67 $0.34 $0.29 $0.17
Nicaragua $0.48 $0.56 $0.24 $0.45 $0.22
Guadeloupe $0.59 $0.69 $0.48 $0.57 $0.40
New Caledonia $0.59 $0.73 $0.57 $0.59 $0.41
French Polynesia $0.59 $0.71 $0.53 $0.58 $0.48
Angola $0.50 $0.51 $0.28 $0.64 $0.38
Argentina $2.03 $0.42 $0.26 $0.34 $0.24
Guatemala $0.49 $0.43 $0.28 $0.29 $0.16
Costa Rica $1.28 $0.47 $0.26 $0.37 $0.20
United Arab Emirates $1.66 $0.40 $0.25 $0.59 $0.26
Myanmar $0.48 $0.46 $0.27 $0.26 $0.15
Ecuador $1.55 $0.34 $0.23 $0.33 $0.19
Montenegro $0.48 $0.31 $0.22 $0.30 $0.17
Sri Lanka $2.83 $0.50 $0.33 $0.33 $0.21
Bermuda $0.26 $0.44 $0.15 $0.34 $0.12
Serbia $0.49 $0.74 $0.40 $0.76 $0.40
El Salvador $0.81 $0.42 $0.25 $0.25 $0.14
Honduras $0.70 $0.43 $0.26 $0.31 $0.20
India $1.61 $0.49 $0.38 $0.37 $0.26
Libya $0.48 $0.29 $0.22 $0.17 $0.10
Rwanda $0.61 $0.50 $0.35 $0.24 $0.12
Virgin Islands, U.S. $0.60 $0.69 $0.37 - -
Bangladesh $0.60 $0.55 $0.40 $0.52 $0.37
Armenia $0.48 $0.91 $0.40 $0.29 $0.19
Bhutan $0.48 $0.43 $0.33 $0.20 $0.08
San Marino $0.48 $0.27 $0.29 $0.40 $0.34
Turkey $1.04 $0.44 $0.36 $0.71 $0.32
Uruguay $0.70 $0.37 $0.23 $0.19 $0.12
Burundi $1.23 $0.34 $0.35 $0.47 $0.31
Cayman Islands $0.40 $0.49 $0.20 $0.10 -
Bolivia $0.49 $0.33 $0.23 $0.26 $0.13
Togo $0.60 $0.37 $0.26 $0.29 $0.20
Paraguay $0.81 $0.40 $0.23 $0.22 $0.12
Maldives $0.48 $0.40 $0.29 $0.65 $0.34
Equatorial Guinea $0.48 $0.40 $0.28 $0.33 $0.20
Sierra Leone $0.40 $0.51 $0.28 $0.52 $0.25
Cambodia $0.49 $0.61 $0.24 $0.40 $0.21
Bahrain $0.80 $0.54 $0.33 $0.25 $0.12
Liechtenstein $0.34 - - $0.41 $0.26
Mongolia $0.49 $0.46 $0.34 $0.34 $0.24
Botswana $0.48 $0.38 $0.19 $0.24 $0.12
Macao $0.40 $0.28 $0.23 $0.17 $0.12
Aland Islands $0.34 $0.46 $0.26 $0.69 $0.34
Moldova $0.49 $0.69 $0.35 $0.40 $0.23
Dominica $0.40 $0.66 $0.25 $0.12 $0.08
Georgia $0.48 $0.38 $0.25 $0.33 $0.19
Guyana $0.48 $0.58 $0.27 $0.23 $0.10
Guam $0.48 $0.35 $0.28 $0.19 $0.10
Slovakia $0.80 $0.61 $0.43 $0.42 $0.20
Tunisia $0.61 $0.33 $0.25 $0.39 $0.24
Comoros $0.25 $0.28 - $0.25 $0.25
Albania $0.48 $0.41 $0.29 $0.16 $0.10
Gibraltar $0.14 $0.19 - $0.28 $0.09
Cape Verde $0.48 $0.44 $0.26 $0.35 $0.20
Venezuela $2.01 $0.31 $0.23 $0.21 $0.14
Kyrgyzstan $0.61 $0.54 $0.35 $0.20 $0.16
Jersey $0.17 $0.39 $0.11 - -
Anguilla $0.17 $0.23 - $0.37 $0.15
Gabon $0.49 $0.29 $0.27 - -
Morocco $0.49 $0.46 $0.32 $0.37 $0.26
Uzbekistan $0.49 $0.50 $0.33 $0.29 $0.20
Niger $0.40 $0.29 $0.24 $0.17 $0.10
Papua New Guinea $0.42 $0.23 $0.29 $0.34 $0.19
Djibouti $0.40 $0.19 $0.22 $0.33 $0.17
Haiti $0.71 $0.26 $0.23 $0.18 $0.11
Belize $0.60 $0.67 $0.43 $0.21 $0.11
Tajikistan $0.40 $0.54 $0.29 $0.26 $0.16
Oman $1.21 $0.42 $0.30 $0.47 $0.27
Gambia $0.40 $0.32 $0.19 - -
Northern Mariana Islands $0.40 $0.32 $0.08 - -
Bosnia And Herzegovina $1.05 $0.25 $0.21 $0.24 $0.13
Brunei Darussalam $0.49 $0.34 $0.27 $0.31 $0.15
Turks And Caicos Islands $0.17 $0.15 - $0.21 $0.10
Cuba $1.10 $0.29 $0.26 $0.38 $0.22
Pakistan $0.64 $0.36 $0.27 $0.34 $0.16
Jamaica $0.48 $0.37 $0.30 $0.17 $0.10
Lao People's Democratic Republic $0.49 $0.38 $0.28 $0.20 $0.11
Sudan $0.80 $0.53 $0.51 $0.13 $0.07
Palau $0.17 $0.21 $0.14 - -
Nepal $0.69 $0.33 $0.25 $0.28 $0.18
Madagascar $0.49 $0.31 $0.25 $0.17 $0.11
Jordan $7.22 $0.35 $0.25 $0.21 $0.11
Ethiopia $0.48 $0.32 $0.26 $0.20 $0.14
Syrian Arab Republic $0.48 $0.20 $0.21 $0.13 $0.08
Grenada $0.31 $0.36 $0.12 $0.33 $0.10
Palestine, State of $1.31 $0.31 $0.24 $0.27 $0.14
Algeria $1.05 $0.29 $0.22 $0.23 $0.11
Guinea-Bissau $0.40 $0.29 $0.40 $0.12 $0.12
Egypt $0.89 $0.29 $0.23 $0.22 $0.11
Iran, Islamic Republic Of $0.73 $0.21 $0.22 $0.20 $0.11
Lebanon $0.49 $0.23 $0.18 $0.18 $0.10
Barbados $0.40 $0.29 $0.14 - -
Namibia $0.48 $0.34 $0.21 $0.32 $0.12
Saint Kitts And Nevis $0.51 $0.33 $0.25 $0.18 $0.13
Zimbabwe $1.11 $0.30 $0.23 $0.30 $0.16
Solomon Islands $0.24 $0.24 $0.24 $0.38 $0.11
Saint Lucia $0.40 $0.31 $0.24 $0.13 $0.06
Saint Vincent And The Grenadines $0.40 $0.36 $0.27 - -
Yemen $0.99 $0.29 $0.18 - -
Faroe Islands $0.24 $0.16 $0.12 - -
Liberia - - - $0.16 $0.12
Afghanistan $0.40 $0.20 $0.22 $0.15 $0.10
Aruba $0.40 $0.22 $0.18 $0.13 $0.09
Timor-Leste $0.31 $0.17 $0.23 $0.19 $0.08
Eritrea $0.40 $0.19 $0.21 $0.21 $0.16
Fiji $0.48 $0.23 $0.25 $0.21 $0.09
Trinidad And Tobago $0.48 $0.24 $0.19 $0.12 $0.08
Greenland - - - $0.44 $0.20
Lesotho $0.40 $0.21 $0.15 $0.20 $0.14
Virgin Islands, British $0.17 $0.14 $0.11 - -
Suriname $0.40 $0.23 $0.17 $0.20 $0.09
Mauritania $0.48 $0.19 $0.17 $0.12 $0.07
Monaco $0.40 $0.26 $0.20 $0.16 $0.12
Isle Of Man $0.17 $0.14 $0.08 - -
Greece (VAT) $0.40 $0.20 $0.16 - -
Chad $0.40 $0.18 $0.21 $0.17 $0.09
Sao Tome And Principe - - - $0.25 $0.08
Swaziland - - - $0.30 $0.16
Vanuatu $0.22 $0.05 - $0.20 $0.16
Kiribati $0.24 $0.21 $0.21 $0.16 $0.16
Micronesia, Federated States Of - - - $0.17 $0.17
Guernsey $0.89 $0.43 $0.32 - -
Saint Barthélemy $0.07 - - - -
Saint Martin $0.06 - - - -
 
All other countries - $0.25 - $2.00 $0.06 - $0.22